dani. fine photography & image studio, Elevated & Re-positioned

Through thoughtful branding, creative direction, and supportive collateral, this woman-owned photography studio expanded its offerings and was repositioned as a lifestyle brand catering to a higher-end market for both wedding and commercial clients. With a focus on strategy and creative direction, the business was renamed and an elegant visual identity was designed, featuring a bespoke hand-lettering and a custom monogram. High level creative direction was then provided to cultivate an asset library of bespoke, luscious imagery that would appeal to new markets. The design of elegant supporting marketing collateral helped further enable the studio to market to and connect with an elevated clientele across commercial, editorial, and wedding markets.

The Challenge: dani. Fine Photography & Image Studio sought to elevate its brand image and attract a more discerning clientele while expanding into new market segments.

The Solution: Beginning with strategic planning and creative direction, we developed an elegant visual identity that captured the essence of the studio's refined aesthetic. A bespoke hand-lettered logo design and supporting marketing collateral were meticulously crafted to appeal to the studio's target audience and showcase its expertise in commercial, editorial, and wedding photography.

The Result: The newly refined brand identity positioned dani. Fine Photography & Image Studio as a leader in the industry, attracting clients seeking high-quality, bespoke photography services. The studio's expanded offerings and elevated brand image have enabled it to thrive in the competitive photography market, establishing itself as a trusted name in the realm of fine photography.

INVESTMENT

Business Naming + Custom Branding + Creative Direction

Photo Styling + Collateral Design

BRAND STYLE

Light | Mellow | Classic | High-end

Elegant | Intimate | Lovely | Bespoke

Some of the projects shown herein were created while working alongside the talented ladies over at dani. fine photography & image studio.

custom post card graphic design project for a wedding photography studio featuring a high end aesthetic and beautiful bride with brunette hair standing on a beach overlooking the ocean.
custom design of a gift certificate for a photography studio in Massachusetts
Custom hand lettered sub logo /sub mark logo design shown as a brass stamp on high quality paper
Beautiful and elegant menu design for a photography studio featuring a clean and understated design
A country club styled wedding shoot in yellow, lime and blue with preppy and fresh details, lovely clothes and an elegant vibe overall. All photos were taken at Twin Hills Country Club on Longmeadow, Massachusetts.
A cozy and delicious photoshoot featuring the iconic chocolate turkeys from the Madelaine Chocolate Company based in New Jersey. This styled shoot featured thanksgiving chocolates in various decorative and table design scenes.